Showing posts with label Emerging Markets in West Africa. Show all posts
Showing posts with label Emerging Markets in West Africa. Show all posts

Monday, January 18, 2010

Emerging Markets in West Africa

Owing to its strtegic location on the Atlantic trade and shipping routes between Africa and Europe, the USA, Central and Latin America and the Far East, The Gambia has become the port of choice for the importation and distribution of products, goods and services to the whole of West Africa.

As early as the 16th century when Portuguese explorers - then masters of international trade-first discovered the land, its people and various attractions, they were apparently convinced of its trade capabilities that they unanimously named it "El Cambio"(the exchange).

West Africa has a potential market of over 270 million consumers, and offers real business opportunities for manufacturing and exporting companies wishing to build a market share in the emerging markets of West Africa.